The Origin — Tri-Cities | NZETE
Kennewick. Richland. Pasco.
Every Great Brand Has an Origin.
Ours Is Right Here.
If you’re from the Tri-Cities, you already know. You know the work ethic. You know the grit. You know what it means to build something real in a place the world hasn’t noticed yet. NZETE was born here — not in a boardroom, not in a fashion capital — right here, because of the people here. This is your moment to be part of what puts this city on the map.
Where It Started
It started at Park Middle School — a kid who stepped onto the mat for the first time and found something that felt like home. That foundation carried me to Kamiakin High School, where the Braves culture sharpened everything. If you’ve ever competed in the Tri-Cities, you know this community doesn’t produce soft people. The standard here isn’t just about winning. It’s about building a frame that cannot be broken.
The Ronnie Griffiths Award — Kamiakin High School
Not a trophy for the most pins or the flashiest moves. The highest recognition in the Kamiakin program — awarded for Selfless Leadership, Work Ethic, and Mental Fortitude. To receive it is to be named the heartbeat of the room. The standard that holds everyone else up. That is the standard NZETE carries.
Taylored Living Magazine, Fall/Winter 2023 — Tri-Cities Edition
Tri-Cities — This Is Your Call.
Every city that matters has a moment — a brand, a movement, a name that put it on the map. NZETE is that moment for the Tri-Cities. You’re not just from here. You’re the reason this brand exists. Here’s how you carry it.
Early Access — Your City Goes First
Before the global drop, the Tri-Cities gets it first. Join the waitlist and be the first in the world to wear the debut collection. You built this with us — you wear it first.
Represent — Show the World What Home Looks Like
Wear NZETE in the streets, the parks, the places that made you. The Columbia River. The Badger Mountain trails. The courts and the mats. Tag us. Show the world what the Tri-Cities looks like when it’s dressed with intention.
Ambassador — Carry the Name at Home
Apply to officially represent NZETE in the Tri-Cities. You won’t just wear the brand — you’ll help define what it stands for, right here where it was born.
The Origin Story Starts Here.
With You.
Years from now, when people ask where NZETE came from, the answer is the Tri-Cities. Be part of that answer. Join the inner circle. Be first. Be seen.
NZETE — Born in the Tri-Cities. Built for the World.